Bilge, our founder, would like to tell the story of Birdiejay herself:
The story of Birdiejay started when I was getting my M.B.A. degree at Harvard University.
I've tried different types of sports throughout my life: from yoga to running, from volleyball to trekking. So, sportswear has always been a part of my life. However, almost all the sportswear products that I bought disappointed me: low quality in stitches and logos, itchy fabrics, poorly designed fits that are always too low waist and/or too short for me.
When I moved to the U.S. in 2018, I discovered the world of athleisure that wasn't available in Turkey (yes, I originally am from Turkey). I became a loyal customer of athleisure brands in the U.S. right after I discovered them.
When I was packing for going back to Turkey for the winter break in December 2019, I thought to myself: "Graduation is approaching, I might want to stay in Turkey upon graduation, so I need to buy as many athleisure clothes as possible." This was my a-ha moment: if those clothes were not available in Turkey, why don't I make even better ones and address this need first in Turkey and then all over the world?
Since then, I have been working for bringing Birdiejay to life: sample orders from many manufacturers around the world, product testings by many for hours, size and fit revisions... This list goes on and on. I am sure that you will immediately recognize our time investment and diligence at first sight: from packaging to website, from products to our logo.
I always wanted to create a brand that reflects my own values and that only consists products I would be thrilled to use. I feel very fortunate and grateful to be able to create a brand that will never go out of style, that can be used for many years thanks to its high quality, that can be worn all day in a comfortable way, and that has a simple yet sophisticated product line.
I am in love with everything about Birdiejay. I hope you will also love it as much as I do.
Thanks for your interest in our story.
Who is Bilge Cavus?
Bilge holds a B.A. degree in Economics from Bosphorus University, Turkey and M.B.A. degree from Harvard University. After gaining business experience at prestigious institutions like Unilever and McKinsey & Company, she decided to follow her passion for athleisure and founded Birdiejay. Bilge also has a Youtube channel where she shares her experiences on entrepreneurship, education and corporate life.